"Il Piemonte ti vaccina". The regional campaign calls on citizens to be responsible towards the weakest members of society


The Piedmont Region has launched the "Il Piemonte ti vaccina" campaign to raise awareness of the importance of vaccinating against Covid-19. The campaign is based on the voluntary participation of numerous testimonials from the worlds of entertainment, sport, research, culture and institutions with links to the Piedmont Region.

The leitmotif of the campaign is the concept that "getting vaccinated is an act of responsibility" towards oneself and others.

Gian Carlo Avanzi, Rector of the Università del Piemonte Orientale, launched his message for the campaign.